Friday, August 19, 2005

InDesign CS2 enhancements now available



Walsworth notified me today that the enhancements for InDesign CS2 for both Mac and Windows are complete and ready for our clients use. Our software development guys did a great job completing these enhancements 2 months ahead of their promised date. If you have CS2, just let me know and I'll get the enhancements on the way to you. If you have already started with CS you may want to continue with that version for this year and make the switch next year. For the 2005-2006 year Walsworth will support InDesign 2.02, InDesign CS and InDesign CS2. After this school year, however, we will no longer support the 2.02 version, so you'll need to make plans to upgrade for 2007. See my previous post about getting nearly free software from adobe. For more info on Adobe InDesign CS2 visit Abobe

I welcome your comments and suggestions.
Visit my other pages InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee


Tuesday, August 09, 2005

Tips for selling ads

Think outside the box.
Have you considered selling color ads? What about color Personal or Senior Ads. The few schools in the area that have tried it have had fantastic results. Think a parent won't pay 300 dollars for a senior ads. Think again. Some may. If you already have success with personal ads you might consider color.

If you're not selling personal ads, you should try it. Some of my clients are so successful with personal ads they no longer sell business ads. Personal ads are more interesting to all your students as well.

What to take with you.


  • Take last year's book
  • Mock-up or photo copy sample ads
  • Have an ad form with sample sizes and prices
  • Carry a formal letter of solicitation
  • Contract forms (either Walsworth forms or your own design)
  • Manila envelope for holding payments
  • Dress nice and look professional
What you do on your sales call.
  • Approach the decision-maker. Ask "May I speak to the person who makes decisions regarding advertising."
  • Be polite - even if your prospect isn't
  • Remember that you are not asking for a donation, you are providing customers with an advertising opportunity. The average yearbook is read by seven people so if you're selling 1000 books that's 7000 direct impact ads reaching prospective customers and it's there forever. Not like newspapers that are thrown away the same day. Radio is gone after 30 seconds.Yearbook lasts a lifetime an is the least expensive advertising a business can do.
  • Do your homework. If they are a former customer take last years ad. Ask the customer to upgrade to a bigger ad
  • Suggest that the customer could offer a discount to students who bring in their yearbook to be signed. It's like a coupon, student brings in the yearbook for "A Free BurgerWopper or 20% discount or whatever" and the business initals or stamps their ad.
  • If the customer asks you to come back, ask for a specific date and time.
  • If the customer tell you that you need to speak with someone else, get a contact name and the best time to call or visit
  • Once the sale has been made, fill out the contract, try to get the artwork and have the customer sign the form.
  • Remind the customer that ads with pictures of students from your school make better ads.
  • Some businesses want to be billed for the ad, but let them know they must pay by the deadline date to have the ad in the book.
  • If the customer pays during your visit, put the money in the envelope and take it to the adviser for immediate deposit. Checks should always be made out to the school.
  • Always thank the customer and offer a handshake.
The artwork requirements.
  • Artwork may be submitted by a clearly printed hard copy
  • Digital artwork may be submitted with these requirements:
  • Files must be JPEG, TIFF or high quality PDF files. (Press setting should be used when making PDF)
  • Resolution must be at least 300 dpi


I welcome your comments and suggestions.
Visit my other pages InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee





Thursday, August 04, 2005

UT Volunteer wins two national awards












Burke Brewer, managing editor of the 2005 Volunteer
and editor-in-chief of the 2006 Volunteer with
Jane Pope, Director of Student Publications




The University of Tennessee, 2004 and 2005 Volunteer staffs were presented national awards this week.

FiberMark a leading manufacturer of book cover cloths selected the 2004 Volunteer for their Specifier Award. This award recognizes the school that makes the best use of the FiberMark cover materials. The Volunteer was selected from all the yearbooks in the U.S. that used FiberMark materials. Most yearbook covers are manufactured using FiberMark materials. This is a great honor for the UT staff and all of us with Walsworth congratulate the 2004 Volunteer staff.

The 2005 Volunteer was selected for the Walsworth Gallery of Excellence. The Gallery recognizes a small number of yearbooks across the U.S. for outstanding design and superior journalism. Books that are selected for this honor are displayed on the Walsworth Yearbooks website, are displayed at state and national conventions and workshops and are used as samples of outstanding publications by all Walsworth Reps.

Welcome to my blog. I welcome your comments and suggestions.
Please visit InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee



Monday, August 01, 2005

Digital Camera Recommendation


When choosing a digital camera, you want as much resolution as you can afford. With today's cameras, I would not purchase one with less than 5 megapixels. Prices have dropped enough that you can find an acceptable one in the $200-$300 range. These cameras will work fine for most yearbook situations. But they will not work well for sports, rapidly moving objects, or in low light situations. Unfortunately, for most schools that means a relatively inexpensive camera won't work well for basketball, football, track, soccer and most other sports. Drama and events in less well lit areas of the school may also be problems. The problem with most digital cameras is the delay between when you press the shutter and when the camera takes the photo. Most cameras don't focus and measure the lighting quickly enough to eliminate this delay. You also have the problem of getting close enough to subjects like football action.

For these situations you need a better digital camera. It will probably be one that uses interchangable lenses. Cannon makes some excellent cameras of this type, as do a few other companies. But unless you already have some lenses from 35mm cameras, I recommend, a new camera on the market, Nikon D50.


For the past couple of years I have recommended the Nikon D70. I have one myself and love it. This new D50 does everything the earlier model does, and is lighter and less expensive. It uses Nikon lenses and a wide variety are available. It is great for sports and low light situations. At this point in time I think it's the best camera you can buy for yearbook photography.

There are three purchase options available:

Nikon D50 body only (no lens) (25216) about $750
Nikon D50 and 18-55 zoom lens (25231) about $850
Nikon D50 18-55 and 55-200 zoom lenses (9988) about $1099
Lens only pack 70-300 zoom lens, case & goodies (9983) about $250

If you can spend $1100 I would purchase (25231) camera with wide angle zoom 18-55 and (9983) the 70-300 telephoto zoom. This combination of 2 lenses would cover virtually any situation.

I suggest you do your own research and check prices both online and locally. For online price checks try cnet and streetprices. The best prices I found for the equipment were at Adorama and BuyDigi
When buying mail order, always make sure you are getting USA warrenties and not a grey market version of the camera. Also, if you order by phone, the companies will usually try to sell you accessories and I recommend you avoid the temptation to buy extras. Often these accessories, like flash cards, are much higher priced than you could purchase elsewhere. The prices from the two listed above include ground shipment.

I don't think you'll go wrong with the Nikon D50. It a great value for a high-end digital camera.

Welcome to my blog. I welcome your comments and suggestions.
Please visit InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee