Friday, September 23, 2005

Selecting a digital camera

There are countless digital compact cameras out there, many of which look much the same and offer much the same functionality. So which one is right for you? That depends on what you plan to use it for and, of course, your budget. There are the most visible criteria, like the number of "megapixels", zoom range and what type of memory cards they use. Apart from these factors you need to think about, there are also more subtle distinguishing features that can greatly affect your choice.

Expectations
Digital has come of age and can certainly compete with 35mm film, especially in the compact camera market. But without knowledge of how to use a camera, and Photoshop, you will not achieve better or more consistent results. One major plus is the LCD screen on the back of the camera, letting you see you have taken a horrible picture and giving you an opportunity to try again, all without the costs of extra film and developing. But to get that extra quality, you will need to know and understand about resolution, white balance, levels/curves, cropping, unsharp mask and many other things. They are not that hard to get to grips with enough to make your digital photos look much better, but you will need to invest some time in learning them.

Megapixels
On most websites as well as a shop's shelves, cameras are lined up by their "megapixel" count. Megapixel simply means, "million picture elements", or dots that make up the image. The number of pixels is simply the number of horizontal pixels multiplied by the vertical pixels, 1600*1200=1,920,000 pixels, which round off to 2 megapixels.

How many do you need, then? That depends on your use. For yearbook staff use do not consider a camera with less than 3 megapixels. Digital cameras have dropped enough in price that you can afford a camera that will give you enough resolution for a 5 x 7 with some cropping room. Below is a table showing the megapixels you need for various print sizes. 225ppi is optimal resolution for yearbook reproduction and allows for some cropping. It is important to ALWAYS set your camera for it maximum resolution.

Megapixels vs. Resolution and Print Sizes

Megapixels Resolution to print at 225ppi
1.2 1280 x 960 5.7 x 4.3”
2 1600 x 1200 7.1 x 5.3”
3 2048 x 1536 9.3 x 6.9”
4 2272 x 1704 10.1 x 7.6”
5 2592 x 1944 11.5 x 8.6

*Please note that resolutions given are ballpark figures, there are slight fluctuations between brands and models.

Lens
Because digital cameras have a much smaller image area than a big 35mm negative, they only need a very short focal length lens to achieve the same magnification. Quite often you will see lenses in the single digits on the wide end, but usually, the 35mm equivalent focal length is given, so a 35-70mm zoom lens will act the same as it did on your 35mm point and shoot.

There are two big drawbacks these short focal lengths have: the fact that it is hard to make a really wide lens, a 37mm focal length equivalent to 35mm film is often the widest you will find except on the more expensive "prosumer" models. (Those that look like an SLR, but without interchangeable lenses) The second one is a massive depth of field. Although the 35mm equivalent is the same, you actually have a 7mm lens, so even at f2.8, this will mean almost everything in the frame is in focus, which usually does not make for the most appealing images. If you want true wide angle, 28mm, you will need to go for a camera at the higher end of the scale, although for some mid-range cameras you can get a wide-angle adapter, which is mounted in front of the lens.

I mentioned "f2.8", if you are new to photography or never used an SLR; this may be gibberish to you. What it means is how much light a lens lets through, the one specified means the maximum for your lens with its iris or diaphragm completely open, the less light a lens lets through, the higher the number. This is called a lens' aperture, Latin for "opening". 2.8 is about the lowest you will find and this number usually increases with the focal length of a zoom, so a 35-100 zoom may be f2.8 at 35mm, but slower at the long end. Maybe not entirely surprising is that because the actual focal length of these lenses for digital cameras is so short, compared to 35mm compacts, they are surprisingly fast at the long end. Typically, you should see about f3 on the wide end and f4-5 at the long end. Although such a thing exists as fixed aperture zooms, you won't find them on digital compacts and when someone specifies 35-100/f2.8, you can be sure they are letting you in the dark about the probably shameful aperture at 100mm. Sometimes you will find 4 values in the specification, like f3.1-8 and f4.6-11.3. This means that on the wide end the maximum aperture is f3.1 and the minimum is f8, the same for the second range, which applies to the long end. In this case the f8 means how far the camera can close the lens to get a proper exposure and is really not all that important. With the exception of a few, lower numbers usually mean a better lens; not only does it let through more light, resulting in less use of the flash and less noise in the image, they usually are also sharper, offer better contrast and are less likely to cause flare.

Shutter Lag
Before taking the actual picture, a camera needs to focus, work out exposure and do many other things to be ready to record the image. The time it takes from pressing the shutter release to taking the picture is called shutter lag. It is a problem in many compact cameras and even more so in digitals. This delay is different in all cameras and you should check it in store before you buy, as long shutter lag will make you miss the "decisive moment", an object may already have moved out of frame by the time the picture is taken. The way to minimize this with any camera is pre-focusing. When you press the shutter release half way, the camera will focus, set exposure and if needed charge the flash, indicating in the display or viewfinder when it is ready. Keep the shutter depressed half way until the best moment and then press it fully; your camera should now take the picture almost instantly, if it doesn't, move on to the next model.

Flash
The short advice is: deal with whatever is on your camera. If you buy a better camera, you may want one that has a connection for an external flash, which will be vastly superior to whatever you find built into any camera.

Memory Cards
There is an ever increasing number of memory card formats available and in all honesty, for general use they don't differ that much. You may want to keep in mind that more than one person in your household has a camera or memory card equipped MP3 player and settle on one format, but other than that you should be more interested in how much the cards are to buy, and even there the price difference is decreasing fast.

SmartMedia: Ironically, the technically dumbest card is called "smart". Maybe the smart refers to its price tag; it used to be the cheapest and you will find this format on the cheapest cameras. But because of the popularity of other formats, the price advantage seems to be gone; in some places CompactFlash cards are now priced lower than SM. That is not to say it is bad, for the small images created by 1.3 and 2MP cameras, its transfer speed is adequate and there is no reason to shy away from them.

CompactFlash: One of, if not the, oldest standards around, they come in type I and type II versions. The type II cards are thicker and all microdrives are type II. Not all cameras can take both type I and Type II drives so if you intend to use a microdrive make sure your camera is compatible. CF cards the defacto standard in professional cameras because they are fast. You need this speed to transfer from the camera's internal memory to the card. You can buy them in different speeds (2x, 4x, 10x, 25x and such) and their price increases with their speed. For snapshooting, the cheap standard speeds will be fast enough, only professionals letting their cameras rip at 4 frames per second in the highest quality at the Oscars' red carpet will need a 25x speed one. Note that card speeds do not directly relate to their performance in a camera. The time required to take and store an image depends as much (probably more) on the camera than on the speed of the CF card. On high end DSLRs the fastest cards may allow images to be written 50% faster than on a slower card, but in a typical consumer digicam you may not really see any difference. Last year Lexar introduced a WA (Write Acceleration) feature on their high-end professional CF cards, which allows up to 20% faster operation when used with certain WA enabled camera bodies. The WA process requires that both the camera and the card have WA enabled firmware, so using a WA card in a non-WA body will not result in improved performance.

MicroDrive: This is an actual hard drive with moving parts the size of a CompactFlash card! While from time to time questions have been raised about their power consumption, heat generation and reliability, the bottom line seems to be that though these issues may exist, in real life use they don't seem to cause many problems. At one time microdrives were much less expensive than equivalent sized solid state memory but with the price of solid state memory coming down, their price-per-megabyte advantage is getting quickly wiped out, even the at the biggest size currently available (1Gb), they are only 10-20% cheaper than CompactFlash. You should also be aware that there are compatibility issues; even though they should work in any CF type II compatible camera, in reality, they don't, so check with your camera's manufacturer if they are supported.

Memorystick: This is Sony's proprietary format. It is reliable, fast and not that much more expensive than competing standards. The only problem is that you will need new memory cards if you decide to sell your Sony camera and go with another brand; while third party manufacturers now make Memorysticks; no others make cameras that take them.

MultiMedia and SecureDigital: These cards are closely related. They are the smallest cards and both use the same case, but the SD card has more connection pins. The SecureDigital card differs from the MMC in that it offers (or tries to, anyway) digital rights management inside the card. This is a good reason to never buy any devices that use them, especially MP3 players. You can use a MultiMedia card in a device that is equipped with a SecureDigital card slot. However, you cannot do the opposite; SD cards will not work in an MMC only device.

xD Picture Cards: Developed by Fuji and Olympus, xD stands for "eXtreme Digital", how original. Like MMC/SD, these cards are tiny but will support up to 8Gb of memory, though currently 256Mb is the maximum available size. Olympus says adapters will be available to use xD cards in CompactFlash equipment but I fail to see the point of that as CF cards are currently much cheaper than xD.

To answer the question of what size memory card you need, I have created the table below. These are estimates because it depends on many factors, most notably the difference in JPEG compression in different models and the content of the scene. (i.e.: a nice landscape is easier to compress and results in smaller files than a shot taken with flash at night.)

Number of Images per Memory Card and Megapixels

Card size 1.2 MP 2 MP 3 MP 4 MP 5 MP
16Mb 23 14 9 6 4
32Mb 46 29 18 13 9
64Mb 93 59 36 26 18
128Mb 187 119 72 52 37
256Mb 374 238 145 104 74


File formats
Every camera offers a JPEG option and in general I recommend using the highest JPEG quality setting at the cameras highest resolution. This will result in reasonable file sizes and quality. Most more expensive cameras also offer TIFF or RAW files. TIFF is an industry standard non-compressed (or light lossless compression using the LZH protocol) file format. It produces giant files, though. RAW is implemented differently by different manufacturers and really is the raw data from the CCD, which also tends to be quite big but nowhere near the size of TIFF. You will need the camera's software/drivers to create a TIFF or JPEG image from it. The upside is that the image is not processed inside the camera at all, allowing you to set white balance and other things at a later time.

Power
Some cameras work with AA size batteries, others come with a rechargeable Lithium-Ion battery and adapter to charge it. Both systems have their merits. You can buy pretty powerful rechargeable AA batteries (2000mA), but still a Lithium-Ion battery specifically designed for your camera is likely to give better performance. If you choose a camera that uses a special battery with it's own charger, getting a second one is probably the smart thing to do; you will one day forget to charge, stay away from a wall socket too long or take more pictures than anticipated. For other cameras you can get very powerful, but expensive, lithium disposable batteries, if you go away for longer, carrying one of those as backup could be a good idea. Personally, except for the most casual of shooter, I recommend a camera that comes with rechargeable lithium-ions, but be sure to buy a spare (or two) if you do heavy shooting.

Computer Connectivity
After you have taken the shots, you will probably want to transfer them to your computer for editing, emailing, printing and archiving. Most, if not all, cameras connect to your PC or Mac via USB. (Universal Serial Bus) The way they do this comes in two flavors, however. Some only connect with special drivers, which you have to install and probably contain bugs, need to be kept up to date with newer versions of your operating system in a few years time and are therefore a general pain in the butt. The better way is if your camera acts as a "USB Mass Storage Device"; all you need to do is plug in the cable and it appears in Windows 98se/Me/2000/XP and MacOs as a removable drive from which you can simply copy the image files.

I strongly recommend that you buy a USB memory card reader. You can purchase simple a simple one for as little as $10.00. There are readers that read one type of card or ones with a number of different slots supporting more, if not all, popular formats. These also act as a USB Mass Storage Device, freeing you from any proprietary drivers and some people like them because during transfer you don't drain the camera's batteries.

USB 1.1 vs. USB 2.0 vs. Firewire
Although at the time of writing none but professional models have anything other than USB 1.1, in the future this may be different and you should probably know what these different standards are.

USB 1.1 transfers files at a maximum of 11Mbit per second. This theoretically means a little over 1Mb per second, i.e.: a 128Mb card would take just over 2 minutes to transfer to your computer. Unfortunately, this heavily depends on the camera and how fast you memory card chooses to release its data so actual transfers are usually half to 75% of that speed. Still, more than fast enough to not be annoying. Most current (April 2003) and somewhat older PCs will have USB 1.1 ports.

USB 2.0 uses the same cables and connectors as 1.1 but transfers at a much higher speed of 480Mbit, theoretically zapping a 128Mb memory card to your PC in less than 3 seconds. That probably will never happen in reality, but, unless you are using slow memory cards, transfer times should be measured in seconds, not minutes. USB 2.0 is found on most new PCs, although not all. If you don't have it, you can buy PCI cards that give you some ports.

Firewire, also know as "IEEE 1394", is an older standard than either USB variants, but certainly not a lesser one. Transferring at speeds up to 400Mbit it is fast and used for many applications other than just cameras. This is also the standard used to transfer digital video into a PC for editing in packages like Adobe Premiere and it is very popular with high-end digital cameras and scanners, in the latter case it took over more and more of SCSI's reign ever since Apple, a graphics industry favorite, started putting firewire ports on Macs as standard a long, long time ago. It is not easy to find a PC that offers it as standard, but again, you can buy PCI cards to give your PC this compatibility.

Editing:
Adobe Photoshop is the standard for digital correction and editing. There are some less expensive programs that will do some of the correction or conversions needed but photoshop is the only one I recommend for yearbook staff use.

Tuesday, September 06, 2005

How to change page numbers in InDesign

It's easy to change page numbers in InDesign using Walsworth's Control Center. Open the WPC Control Center and select the start/end page tool.


This will bring up the modify page dialog.


If the page is currently pages 2-3 and you wish them to be 22-23 enter 22 in the start page box or use the up/down arrows. When you click OK you page will be changed to 22-23 and if you've used auto page numbering the page numbers on the layout will be changed as well. If you want to add pages to the document, change the end page number to accomadate the additional pages and new pages will be added to the document as the page numbers change. Just like magic!


I welcome your comments and suggestions.
Visit my other pages InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee


Friday, August 19, 2005

InDesign CS2 enhancements now available



Walsworth notified me today that the enhancements for InDesign CS2 for both Mac and Windows are complete and ready for our clients use. Our software development guys did a great job completing these enhancements 2 months ahead of their promised date. If you have CS2, just let me know and I'll get the enhancements on the way to you. If you have already started with CS you may want to continue with that version for this year and make the switch next year. For the 2005-2006 year Walsworth will support InDesign 2.02, InDesign CS and InDesign CS2. After this school year, however, we will no longer support the 2.02 version, so you'll need to make plans to upgrade for 2007. See my previous post about getting nearly free software from adobe. For more info on Adobe InDesign CS2 visit Abobe

I welcome your comments and suggestions.
Visit my other pages InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee


Tuesday, August 09, 2005

Tips for selling ads

Think outside the box.
Have you considered selling color ads? What about color Personal or Senior Ads. The few schools in the area that have tried it have had fantastic results. Think a parent won't pay 300 dollars for a senior ads. Think again. Some may. If you already have success with personal ads you might consider color.

If you're not selling personal ads, you should try it. Some of my clients are so successful with personal ads they no longer sell business ads. Personal ads are more interesting to all your students as well.

What to take with you.


  • Take last year's book
  • Mock-up or photo copy sample ads
  • Have an ad form with sample sizes and prices
  • Carry a formal letter of solicitation
  • Contract forms (either Walsworth forms or your own design)
  • Manila envelope for holding payments
  • Dress nice and look professional
What you do on your sales call.
  • Approach the decision-maker. Ask "May I speak to the person who makes decisions regarding advertising."
  • Be polite - even if your prospect isn't
  • Remember that you are not asking for a donation, you are providing customers with an advertising opportunity. The average yearbook is read by seven people so if you're selling 1000 books that's 7000 direct impact ads reaching prospective customers and it's there forever. Not like newspapers that are thrown away the same day. Radio is gone after 30 seconds.Yearbook lasts a lifetime an is the least expensive advertising a business can do.
  • Do your homework. If they are a former customer take last years ad. Ask the customer to upgrade to a bigger ad
  • Suggest that the customer could offer a discount to students who bring in their yearbook to be signed. It's like a coupon, student brings in the yearbook for "A Free BurgerWopper or 20% discount or whatever" and the business initals or stamps their ad.
  • If the customer asks you to come back, ask for a specific date and time.
  • If the customer tell you that you need to speak with someone else, get a contact name and the best time to call or visit
  • Once the sale has been made, fill out the contract, try to get the artwork and have the customer sign the form.
  • Remind the customer that ads with pictures of students from your school make better ads.
  • Some businesses want to be billed for the ad, but let them know they must pay by the deadline date to have the ad in the book.
  • If the customer pays during your visit, put the money in the envelope and take it to the adviser for immediate deposit. Checks should always be made out to the school.
  • Always thank the customer and offer a handshake.
The artwork requirements.
  • Artwork may be submitted by a clearly printed hard copy
  • Digital artwork may be submitted with these requirements:
  • Files must be JPEG, TIFF or high quality PDF files. (Press setting should be used when making PDF)
  • Resolution must be at least 300 dpi


I welcome your comments and suggestions.
Visit my other pages InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee





Thursday, August 04, 2005

UT Volunteer wins two national awards












Burke Brewer, managing editor of the 2005 Volunteer
and editor-in-chief of the 2006 Volunteer with
Jane Pope, Director of Student Publications




The University of Tennessee, 2004 and 2005 Volunteer staffs were presented national awards this week.

FiberMark a leading manufacturer of book cover cloths selected the 2004 Volunteer for their Specifier Award. This award recognizes the school that makes the best use of the FiberMark cover materials. The Volunteer was selected from all the yearbooks in the U.S. that used FiberMark materials. Most yearbook covers are manufactured using FiberMark materials. This is a great honor for the UT staff and all of us with Walsworth congratulate the 2004 Volunteer staff.

The 2005 Volunteer was selected for the Walsworth Gallery of Excellence. The Gallery recognizes a small number of yearbooks across the U.S. for outstanding design and superior journalism. Books that are selected for this honor are displayed on the Walsworth Yearbooks website, are displayed at state and national conventions and workshops and are used as samples of outstanding publications by all Walsworth Reps.

Welcome to my blog. I welcome your comments and suggestions.
Please visit InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee



Monday, August 01, 2005

Digital Camera Recommendation


When choosing a digital camera, you want as much resolution as you can afford. With today's cameras, I would not purchase one with less than 5 megapixels. Prices have dropped enough that you can find an acceptable one in the $200-$300 range. These cameras will work fine for most yearbook situations. But they will not work well for sports, rapidly moving objects, or in low light situations. Unfortunately, for most schools that means a relatively inexpensive camera won't work well for basketball, football, track, soccer and most other sports. Drama and events in less well lit areas of the school may also be problems. The problem with most digital cameras is the delay between when you press the shutter and when the camera takes the photo. Most cameras don't focus and measure the lighting quickly enough to eliminate this delay. You also have the problem of getting close enough to subjects like football action.

For these situations you need a better digital camera. It will probably be one that uses interchangable lenses. Cannon makes some excellent cameras of this type, as do a few other companies. But unless you already have some lenses from 35mm cameras, I recommend, a new camera on the market, Nikon D50.


For the past couple of years I have recommended the Nikon D70. I have one myself and love it. This new D50 does everything the earlier model does, and is lighter and less expensive. It uses Nikon lenses and a wide variety are available. It is great for sports and low light situations. At this point in time I think it's the best camera you can buy for yearbook photography.

There are three purchase options available:

Nikon D50 body only (no lens) (25216) about $750
Nikon D50 and 18-55 zoom lens (25231) about $850
Nikon D50 18-55 and 55-200 zoom lenses (9988) about $1099
Lens only pack 70-300 zoom lens, case & goodies (9983) about $250

If you can spend $1100 I would purchase (25231) camera with wide angle zoom 18-55 and (9983) the 70-300 telephoto zoom. This combination of 2 lenses would cover virtually any situation.

I suggest you do your own research and check prices both online and locally. For online price checks try cnet and streetprices. The best prices I found for the equipment were at Adorama and BuyDigi
When buying mail order, always make sure you are getting USA warrenties and not a grey market version of the camera. Also, if you order by phone, the companies will usually try to sell you accessories and I recommend you avoid the temptation to buy extras. Often these accessories, like flash cards, are much higher priced than you could purchase elsewhere. The prices from the two listed above include ground shipment.

I don't think you'll go wrong with the Nikon D50. It a great value for a high-end digital camera.

Welcome to my blog. I welcome your comments and suggestions.
Please visit InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee



Tuesday, July 12, 2005

You may be able to receive free software from adobe.
Schools may make application for an adobe software grant. Many of my clients have received copies of InDesign or Photoshop and many have received the full Creative Suite. Clients should Email me! and I will email you the forms necessary to apply for this software. It's the best deal around and all the schools I have had apply so far have received the grant.

Welcome to my blog. I welcome your comments and suggestions.
Please visit InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee

Monday, July 11, 2005

RedEye Fixer action.

For details on the RedEye Fixer visit PhotoshopYearbook by clicking on the link below.

To request the action.... Email me! just say "hey bill send me the RedEye Fixer."



Welcome to my blog. I welcome your comments and suggestions.
Please visit InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee



Wednesday, June 22, 2005



Before you begin... you plan.

The first step is to critique your last book. Talk about what you like and wish to continue covering in a similar way. Also what do you want to change because it not working or you want improvement. Take lots of notes.


Review comments from yearbook critique
services (THSPA, NSPA, CSPA, ACP) and discuss which recommended changes you wish to incorporate into your yearbook plan.

Set goals. Goals that stretch your abilities but are realistic. For example some schools set a goal to have each student pictured at least 2 times. Set financial goals. How many ads you'll sell, how many books etc. Some would set a goal to have a good caption for every picture. Maybe you want a great dominate photo on every spread.

This first step of looking at where you've been and setting goals for where you want to go will be the first step in improving your yearbook.

Welcome to my blog. I welcome your comments and suggestions.
Please visit InDesignYearbook and PhotoshopYearbook

(c)copyright 2005 Bill Stoess Knoxville, Tennessee